Happy Consequences

Original story:

McDonald’s: Apple slices in every Happy Meal

Someone at McDonald’s is really thinking right as their recent quarterly performances indicates.  This is a great example of “two birds” thinking.

By eliminating the current choices and including only the apple slices, they create an irresistible upsell opportunity.  Despite the most intense wishful thinking by the health lobby, kids will still want freedom fries and McDonald’s is assuming most adults will acquiesce to purchasing a side of fries.

Now McDonald’s get the double benefit of appeasing regulators and additional revenue.  Win-win!

The only downside will be the tons of unconsumed apples heading directly to the landfills.  That’s the shame of unintended consequences.

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